MAG COVERS: Swizz Beats for 'PAPER' Magazine

 He was born Kasseem Dean in the South Bronx and starting around 1998, began making music under the moniker Swizz Beatz as the in-house producer for hip-hop's notorious Ruff Ryders camp. Swizz crafted hits for acts like DMX, Eve, Drag-On and the LOX. The Ruff Ryders' sound was one of the most aggressive and unlikely on radio -- hit songs that made people want to hit each other. And when he first started making music, Swizz would brag in interviews that most of his beats took him 15 minutes or less to make. He went on to produce albums for a who's who of the R&B and rock worlds and make music on his own, which for the most part flew under the radar.

Swizz talks about his collaboration with designer Christian Louboutin and evolution as an artist! “Man, I crossed bridges in the industry that should stop water,” he says. “Me coming from the South Bronx and partnering up with Christian Louboutin — we’re not supposed to be in that world!” [READ MORE]

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